The Art of Rapport

One of the most important aspects of sales. Without rapport there is no relationship, and without a relationship there are no customers. Having worked with hundreds of companies in over twenty countries, I have seen the diverse types of cultures and behaviours that advisers encounter. I have learned countless ways they build rapport with people and what works and what does not.

In this module, I will share proven methods to build rapport and develop relationships with anyone you meet in business. You will learn the signs to look out for to understand how your prospective customer sees the world, to ensure you can communicate on their level.

Without rapport, people will not feel comfortable doing business with you. It is the number one ingredient in sales, to become a real success. In sales, people talk about know, like and trust; the latter is vital to have any chance of winning and keeping a customer.

In sales, people buy from people. Therefore, having the ability to communicate on a person’s level will help you gain trust and increase your probability of securing more business. As there are often numerous stakeholders involved in a decision, it helps to have the skills required to adapt to different behaviours.